Abstract:
Candidate choice conjoint experimentation has exploded since 2014 as political scientists have seized on the design as a way of understanding the many (possibly interacting) factors that influence vote choice. Each new conjoint expands the diversity of experimental subject pools and hypothetical candidate types while often unintentionally serving to replicate past conjoints, yielding a rare opportunity to evaluate the generalizability of scientific claims in political science. Thus far, we have collected, standardized, and re-analyzed 58 experiments conducted among 80,256 respondents who chose between 608,889 pairs of candidates. In our analysis, the overarching empirical lesson from conjoint experiments is that, when choosing between candidates who share similar demographic features (race, gender, age, education) versus candidates who share similar political views (partisanship, policy positions), voters overwhelmingly choose candidates who share their politics. Despite widespread concerns that the sample specificities and design idiosyncrasies impede the external validity of any particular conjoint experiment, we find strong sign generalizability across conjoint studies conducted with representative and convenience samples collected in the North America, South America, Europe, the Middle East and North Africa, Sub-Saharan Africa, South and East Asia, and Oceania.